Background

Since 1971, New Yorker has been a trailblazer in young fashion, blending bold trends with authentic style across over 1,200 stores in 47 countries. New Yorker delivers bold, trendsetting collections that celebrate individuality. From the edgy vibes of AMISU to the urban cool of SMOG and CENSORED, their denim, streetwear, and accessories empower their customers to own every moment.

Purpose

NEW YORKER is looking for a production house capable of delivering high-performing content at scale to support their year-round marketing campaigns. With Gen Z and young Millennials as their core audience, TikTok was the ideal platform to engage this native demographic.

Challenge

For NEW YORKER, one of the biggest challenges in TikTok advertising is creative fatigue—a common issue on a platform where audiences quickly lose interest in repetitive content. TikTok’s fast-paced nature means ads have a short shelf life; if the same video runs too long, engagement drops, hurting campaign performance. To maintain audience interest, NEW YORKER needed a steady flow of fresh, platform-optimized creatives rather than relying on sporadic, large-scale productions. Without a scalable solution, the brand risked falling behind in TikTok’s competitive, trend-driven environment. This challenge pushed NEW YORKER to seek a strategic partnership with Milliod, ensuring a consistent pipeline of high-performing TikTok ads.

Solution

To address NEW YORKER’s challenge of maintaining audience engagement on TikTok, Milliod provides an always-on content pipeline, ensuring a steady stream of fresh, platform-optimized videos. Instead of relying on sporadic production cycles, NEW YORKER now receives monthly batches of ready-to-deploy creatives—effectively combating creative fatigue and sustaining high campaign performance.

Milliod’s solution also emphasizes efficiency and cost-effectiveness by remixing NEW YORKER’s existing assets—such as photoshoot imagery, past campaign videos, and UGC—into engaging TikTok content. This approach eliminates the need for costly new shoots, reducing production time while maximizing ROI. Despite the rapid turnaround, quality remains uncompromised, Milliod's TikTok-specialized designers always create videos to align with the brand’s identity and platform best practices. The result? A continuous flow of high-impact, on-brand creatives that keep NEW YORKER’s TikTok audience consistently engaged.

Result

By applying Milliod’s service, NEW YORKER has achieved consistent, high-performing TikTok campaigns that keep pace with the platform’s dynamic audience. The always-on creative strategy has eliminated ad fatigue, ensuring fresh, engaging content is always in rotation—leading to stable or improved engagement metrics over time. Moreover, Milliod’s expertise in TikTok-optimized design ensures every video maintains brand integrity while maximizing platform-specific performance.

More Clients

Behind the Scenes: How Milliod Powers John Lewis’s Always-On Ad Performance

New Yorker’s Content Engine: How Milliod Drives Consistent, Platform-Tailored Ad Success

Lemon Perfect’s Creative Success: Powered by Milliod’s Scalable Solutions